17 of the Biggest Brands on Jumia in 2018

Want to know what people are buying most online? If you’re a seller and want to make more profit, then it’s important to dive into what people are buying. You need to go with the trend if you really want to make money online fast.

These are the top-selling brands on Jumia marketplace according to their bestseller list in about 10 African countries.

1. Samsung

Samsung is becoming one of the biggest brands in the IT market in Africa supplying a wide range of electronics to consumers. Their HD Digital LED TV is selling well across all the Jumia platforms.

samsung galaxy s6 t mobile

In Kenya, the most appreciated smartphones are the Galaxy Duo and the Samsung S4 Mini. The company also holds a stable position on the laptop and tablet market thanks to its famous Galaxy Note 3 and HD TVs.

Other highly purchased Samsung products include Samsung charger, battery, earphones, Samsung power banks, washing machines and the latest addition of Samsung Galaxy S8 and S9.

2. Infinix phones

Its obvious smartphones are the most patronized products on Jumia.com, and the mobile phone brand doing great in this category is Infinix mobile phones.

Infinix Hot S3 price specs jumiaInfinix mobile phones are highly patronized on all Jumia marketplaces including Nigeria, Ghana, Kenya, Cote d’Ivoire, Morocco, and Cameroun.

They produce very effective smartphones at affordable prices. This is what makes most Africans love their brand.

The following infinix products with their accessories are driving huge sales for the smartphone manufacturing company;

  • Infinix Hot 4 series
  • Hot S series
  • Infinix note series
  • Infinix zero series.

Infinix hot 6 pro is the latest addition to the Infinix family.

3. Tecno mobile

The Chinese mobile phone manufacturers have found that Africa is their most lucrative market and have taken advantage of this providing quality mobile phones that fit anyone at affordable prices.

Tecno Camon X brand on jumiaThe Tecno mobile brand is one of the bestseller brands this year on the various online marketplaces except for Jumia Ghana.

Why are Ghanaians not purchasing Tecno phones on Jumia?

Tecno Camon CX, Tecno Boom J8, Tecno phantom series and the latest flagship Tecno L9 are the patronized Tecno mobile phones on the various Jumia marketplaces.

4. Apple

Almost everyone loves Apple products, and so do Africans. Wouldn’t you love to have in your hands a brand new iPhone x with a wireless earpiece and other wonderful accessories that accompany it?

The American multinational technology company which is also the world’s ninth-largest company by revenue have their products highly purchased on Jumia online marketplaces all around Africa.

As expensive as they are compared to other phones, shoppers on Jumia seem to love apple products. I cannot tell why people buy expensive iPhone but we all know that they’re of high quality.

apple brand on jumia market

Jumia Nigeria shoppers seem to love the latest iPhones. The istore on Jumia Nigeria contains iPhone X, iPhone 6, iPhone 7, iPhone 7 plus, iPhone 8 plus and so on.

There are also genuine Apple accessories such as adapters, headphones and screen guards all available on Jumia.

5. Fero phones

Fero phones are a reflection of the lifestyle and aspirations of Africa. Fero products exude a youthful vibrancy and are aimed at the satisfying the needs of our customers.

Fero phone brand on jumia

The brand’s portfolio includes a wide range of handsets that cover feature phones, tablets, and smartphones you can think of. Fero mobile brand is selling well in Kenya, Nigeria, Cameroun, and Ghana.

Their brand has started gaining traction in Ghana.

Many Jumia shoppers love Fero Royale X2, Royale Y2 F1100, Pace 2 Lite, and Fero L100

Buy Fero phones on Jumia market and get free gifts.

Check Out: Jumia Black Friday Sales: The Best Tips for Sellers to Win Big in 2018

6. HP

HP or Hewlett-Packard products are a leading PC company on Jumia market. HP products consist of a range of office accessories from your computers and tablets to software, printers, flash drives, and laptop bags.

HP Stream 11You can get the HP Office Jet Pro which is an excellent inkjet multifunction whose enhanced manageability features lets it play nice even in the corporate environment.

HP Laptops (especially the Hp mini laptop), HP Ultra slim wireless mouse, HP Laptop Backpacks are loved by shoppers on Jumia marketplace, followed by printers and scanners.

7. Huawei

Huawei Technologies was one of six telecom industry companies included in the World’s Most Respected 200 Companies list compiled by Forbes magazine in May 2007.

In December 2008, BusinessWeek magazine included Huawei in their inaugural list of “The World’s Most Influential Companies“. In 2010 Fast Company ranked Huawei the fifth most innovative company in the world.

This tells you the authenticity of the brand and the reason why they are one of the top-selling brands on Jumia marketplace.

Huawei smartwatch brand on jumia

Their products consist of mobile Wi-Fi router, smart wristband intelligent watches, desk phones, power banks and smartphones with their accessories.

The Huawei brand is doing pretty well in most African countries. Their products come with free gifts on some online shops.

Huawei latest smartphones come with a quality camera for selfies. You can get Huawei Mate 10, P Smart and other smartphones made by the company on Jumia.

8. LG

The LG Group was formed from the merger of two Korean companies, Lucky and GoldStar, from which the abbreviation of LG was derived.

LG products are made to make your life good. The current “Life’s Good” slogan is a backronym.

lg kitchen appliancesLife’s about more than having the latest electronics. It’s about the experiences technology creates.

LG electronics are trusted and highly purchased in Africa especially on Jumia.

From TVs and innovative appliances to mobile phones and air conditioners, LG Africa delivers electronics that let you embrace life and prepare you for its greatest moments.

9. Itel

Itel was created in 2007 because of the people’s desire to connect and also the demand for communication which is blooming incredibly fast.

The Hong Kong-based Transsion Holdings Company, Itel Mobile claims its focus is on delivering cost-effective and high-specification mobile devices.

Itel phone brand on jumiaTheir top priority has always been the fact of increasing connection among people, and with the years of development, itel has now become a popular brand across Africa.

Itel offers mobile phones with amazing features that will serve your needs.

The sleek and portable mobile phone & Android tablet are designed to keep you connected with the rest of the world while on the move.

The itel android has quad-core processor and RAM for fast and efficient operations of applications and awesome gaming.

10. Sony

Doing business in Africa, especially in electronics has triggered Sony, one of the leading manufacturers of electronic products, to set a $1.4 billion target for the continent’s electronics market in 2013.

This is due to the potential embedded in Nigeria and other African electronic markets in 2013 – Venture Africa reported

Sony seems to have many ambitions to this new investments destination, the African continent.

sony home theater on jumia

Sony has gone a long way in leading the electronics industry by manufacturing in every aspect possible of the electronics and gadgets which includes TV sets, home theatre.

This has taken the total attention of youths is the invention of the Sony PlayStation video game with amazing graphics.

Sony products are well-patronized on the online stores of Jumia across the African continent.

Sony home theatre systems, Sony Experia, and gaming products are popular on Jumia Tanzania and Uganda.

11. Nokia

Nokia used to be one of the world’s biggest mobile phone manufacturers but it fell behind with the advent of iPhone and Android smartphones.

In 2014, Nokia’s Devices and Services division was sold to Microsoft. In 2016, Finnish company HMD Global bought a part of Microsoft’s feature phone business and has a licensing agreement that allows it to make smartphones under the Nokia brand.

Back then, everyone loved their feature phones and appreciated it’s durability. Nokia was very popular in Africa. But they bounced back with a remodel of the Nokia 3310, which is widely purchased on the continent.

nokia 3310 on jumiaNokia’s latest mobile launch is the 8110 4G. The mobile was launched in February 2018. The phone comes with a 2.45-inch display with a resolution of 240 pixels by 320 pixels.

Nokia is also set to release the Nokia 7 Plus which will go on sale on May 2, 2018. The handset features the SnapDragon 660 system on chip, with 4GB of RAM and 64GB of storage backed up by microSD support.

It comes with a dual lens rear camera offering 2x optical zoom through the Carl Zeiss optics. The forward facing camera allows you to use HMD’s ‘bothie’ split screen feature to live stream from both the front and rear cameras at the same time.

12. Innjoo phones

Based in Dubai, InnJoo became the fastest-growing company by providing smart devices as well as software services in the Middle East area. They have taken the African market, especially in Cameroun, Morocco, Kenya, and Nigeria.

Innjoo mobile phones and tablets are known for their lightweight, stylish and sleek designs as well as widescreen display.

innjoo phones on jumiaGet the Innjoo Max 2 & Max 2 Plus smartphone that comes with dual SIM functions while offering you quad core processor with processor speed that is next to none.

The latest flagship of the Innjoo Mobile, the Innjoo Max 3, Max 3 4G LTE and Max 3 Pro are amongst the top selling android phones available at affordable prices.

13. Philips

Philips products in Africa have better people’s lives through a meaningful invention that gives good service in terms of household appliances, electrical and audio equipment as well as accessories.

They are committed to making technology that makes sense, which is why their household and kitchen appliances are designed to make your life simpler without going through stress.

Philips products on jumiaThey have various blenders, 3HD shaver, Philips steam iron, juice extractors, toasters, rice cookers, mixer strip/dough and vacuum cleaners designed elegantly with different sizes and colors available in bulk on Jumia market.

Phillips products are highly patronized in Nigeria, Egypt, Tanzania, and Rwanda.

14. Canon

Canon is a Japanese company established in 1937, specializing in manufacturing optical products such as cameras, camcorders, photocopiers & more. The company’s products are widely used in Africa and highly purchased in Nigeria, Kenya, and Tanzania.

With Canon consumer imaging products which include printers, scanners, digital cameras and digital SLR cameras, you get the best Canon camera price on Jumia. The Business Solutions division offers print and document solutions for small and medium businesses and large corporations.

canon brand on jumiaThese include the latest Canon selphy printer, black and white and color office printers, large format printers, scanners, black and white production printers, as well as software to support these products.

15. Pampers

Pampers is the dominant baby product among the best seller brands on Jumia. The Diaper brand dominated Nigeria, Kenya, Cote d’Ivoire, Morocco and Uganda last year.


The diapers available on Jumia includes the jumbo pack, value pack, baby dry jumbo pack, premium care value pack and more.

16. Xiaomi Mi Phones

Xiaomi is a top smartphone brand known all over the world for quality, durable and very affordable Android smartphones.

Jumia.com offers the latest and best Xiaomi Mi phones at the best prices at all Jumia Online Shops with the assurance of the originality of the phone unlike elsewhere where you might unknowingly buy a fake Xiaomi phone.

Xiaomi Mi 6X on jumiaXiaomi recently rebranded and changed its name to ‘Mi Phones’.

Xiaomi Mi Phones, since its inception, has always tried to address issues pertaining to the user experience. These smartphones are no exception to the rule since they let you surf the internet at the fastest speeds.

Redmi Note 5A Prime, a smartphone that comes with 3GB RAM,32GB ROM, Android 7.0 Nougat, 13MP + 16MP and dual SIM is the most purchased MI phone on Jumia Nigeria.

17. Leagoo

Leagoo is a brand that has been after the mobile satisfaction of customers since 2009. The brand seeks to manufacture phones that are smart and affordable by the general public.

They give you great valuable phones that have features that are amazing. Leagoo phones are great for a variety of reasons.

For people who want to have access to the smartphone world and are working on a budget, Leagoo gives you just what you want.

They are also very easy and straightforward to operate, making it possible for anybody to be able to use it. They have a beautiful, stylish outlook and a sleek structure that makes it easier to carry around with much comfort.

The phones are not compromised on standard and they are of high quality and are durable and are compatible with your very favorite mobile applications to help you have an awesome phone experience.

Talking about features, they have mind-blowing features that you would especially love.

leagoo kiicaa power phone on jumia

The KIICAA POWER is a Leagoo android phone that has 3G internet connection, a length of 5.5inches and an android system of 7.0.

The camera is not left out as it has a front camera of 5.0MP and a rear camera of 5.0MP + 8.0MP. Check out the Leagoo Venture which has a 5.0inch HD screen, a RAM of 3GB and a ROM of 16GB.

It also has a fascinating camera with a rear camera of 13MP and front camera of 8MP alongside a style that has sharp edges and smooth sides in a very fashionable manner.

The phone has received so many reviews on Jumia Nigeria, some of which are in the screenshot below.

Leagoo KIICAA POWER smartphone reviews on jumia nigeria